Thursday, October 6, 2011

Learning from a Crazy One

I'm a PC person. It's in my genes (thanks Dad). However, I love great innovation more. Steve Jobs -- the former CEO of Apple who passed away yesterday -- was the king of great innovation. He defied convention and created new technologies and devices that have revolutionized my life and quite frankly, the world. Not a bad dent to leave in the universe in only 56 years, right?

I use Steve's innovations at work, at home and at play. I even use his camera technology in the iPhone to take photos I've featured on this blog.

In 1997, Apple launched the "Think Different" advertising campaign, one of my favorite ad campaigns during my lifetime. It beautifully summarized what set Apple apart from its competitors, but also defined their leader as well.

Steve Jobs thought differently and looked at the world differently. Instead of stifling or conforming his vision, he took risks and followed his gut to creative genius. As he shared with the 2005 graduating class at Stanford University in his commencement address, change only happens when we dare to be bold and follow our intuition. Thank goodness for the world, Steve Jobs listened to his.

"Think Different" by Apple Inc.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

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